The principle of permission marketing assumes that the email recipient has previously chosen to subscribe to this service. So the process usually includes a registration step. The simplest ways to collect emails refers to pre-checked boxes that often appear when registering for a service or a contest. The subscription rate with this type of collection is high which is why it is often used.
By cons, it happens that people leave this checked voluntarily or for fear of not being subscribed to the service box or involuntarily because they do not realize the presence of this box, especially because they are pressed for time.
An invitation box usually collects the email without asking permission or confirmation. It is understood that the person who registers his email is aware that he will receive newsletters from the website owner.
In many cases, this type of collection does not give very good results as regards the number of subscriptions for the benefit of subscribers . Unless users understand what the website offers, there is little incentive for the customer to give their email.
Many marketers tend to adopt this type of relationship with their customers because of anti-spam laws are starting to come into force in North America. This permission should be confirmed by an email confirmation to prevent input errors made by the subscribers (an email address incorrectly entered by the applicant may still be that of another subscriber). People who deliberately register addresses in mailing lists without the consent of the holders to pollute their inboxes.
Double confirmation: In this case, permission should not only be notified to the subscriber but the email sent as confirmation should also contain a link to confirm that the subscriber who received the email is indeed the one that enrolled before the company starts sending commercial emails.
Finally, any full permission process should provide a way to unsubscribe. Three ways to unsubscribe: a response to the sender in the text with the word “unsubscribe”, the inclusion of the word as the subject of e-mailing or through the inclusion of an unsubscribe link in every email sent to subscribers.
For most New Zealand Marketing Companies, proper management of e-mail lists is a worthwhile practice. It often happens that the mail server tries to repeatedly send the same message. On the other hand, if the list of recipients is large and it targets a large number of subscribers or customers, measuring the number of recipients considered unknown is particularly interesting for the company.